Marketing Leadership Without the Full-Time Hire
Running a business is a lot — and your marketing can easily take a back seat when you’re putting out fires, managing your team, and trying to stay profitable. That’s where I step in as your Fractional CMO: part marketing director, part strategist, part business bestie.
I come in to evaluate where you are right now, identify what’s working, and pinpoint what’s holding you back. From there, I create a clear, results-driven plan — and then I actually make it happen alongside you.
guiding your brand, side by side
What You Can Expect
Deep-Dive Marketing Audit
We’ll start by analyzing your current strategy, performance, and opportunities for quick wins.
i'm here for it. let's chat!
Custom Growth Plan
No cookie-cutter approaches here. I’ll map out exactly how we’ll reach your business goals.
Hands-On Execution
From paid ads to email flows to campaign planning, I’ll roll up my sleeves and get to work.
Team Oversight
Already have a team? I’ll manage and guide them. Need one? I’ll bring in vetted pros.
Constant Communication
Expect regular emails, texts, and check-ins so nothing falls through the cracks.
Monthly Strategy Meetings
Big-picture planning (and yes, baked goods) to keep us inspired and on track.
Why Ecommerce Businesses Love This Approach
Breathing Room
You focus on what you do best, while I take marketing off your plate.
Consistent Sales Growth
Smart, data-backed strategies that drive measurable revenue.
Stress-Free Marketing
I’m not just a consultant — I’m in the trenches with you.
“Working with Lauren at Dala Marketing has been a total game-changer for The Simple Man."
Lauren brings next-level creativity with smart strategies that have not only boosted our online sales and presence but also significantly increased our customer engagement. She understands the cycles of retail, and her vast experience with other small businesses has allowed us to adapt strategies to our men’s retail niche.
She’s helped us get organized with scheduling and planning, and her data analytics insights help us make smarter, more confident decisions. As an extension of our business, it is not unusual to share texts where we brainstorm ideas and celebrate wins (which I love).
Finally, as many small-business entrepreneurs know, we wear many hats and have what seems like hundreds of irons in the fire. Lauren is so patient and understanding, quick to pivot and help in every way possible. For that, I’m grateful.
Simply put: Lauren sees angles we never would’ve thought of—and they pay off. From strategy to execution, she just gets it, and her marketing talent continually helps our business grow.
-Boyd Redinbaugh, Owner
Is a Fractional CMO Right for You?
This service is ideal if you:
Want the expertise of a marketing director without hiring one full-time.
Need someone to lead and execute campaigns (not just hand you a plan).
Value a trusted partner who understands your brand, goals, and audience.
If you’re ready to stop guessing, start growing, and maybe even enjoy marketing again, let’s set up a call.
Let’s talk!
let's talk!
