I help e-commerce brands grow online — simply and strategically.
Hi, I'm Lauren
The boutique owners. The founders with a vision. The ones doing a lot with a little. Over the years, I’ve led ad departments, published a magazine, built marketing teams, and taken every digital strategy course I could find — but the moment that changed everything?
I’ve always loved marketing — but what I loved even more were the people behind the brands.
It was when I finally said no to what wasn’t aligned and started doing work that was.
NESPRESSO
EVERY DAY INCLUDES
MAD MEN
CURRENTLY (RE)WATCHING
GARDENER
WANNABE
MOM+SISTERS
CAN'T GO A DAY WITHOUT TEXTING
EMPATHY
#1 CLIFTON STRENGTHS THEME
Comparison,
bandaid fixes,
over-using the word 'strategy', or
that hustle game
I'M NOT ABOUT
Real talk, patio hangs,
short emails, learning something new, making you feel heard.
I'm ALL ABOUT
I’m a mom of two under five - they're my greatest chaos + my greatest joy | I’m married to my dream guy | Never met a dog I didn't like | I have a superpower where I can guess the killer in any book/movie almost immediately | I spend an hour a day learning something new in marketing (yes, I'm serious) | I’m probably looking at your Shopify analytics more than you are — and I love it | My family comes first. I assume yours does too. | Big believer in over-using 'I love you.' | Clean sheets and warm cookies are my love language.
Thanks for being here. Here's a bit about me.
Loves of my life
The name Dala comes from my Scandinavian roots — where Dala horses showed up in every corner of my childhood. My Mor Mor (grandma), my mom, my aunt’s shelf… it’s a symbol of home. Of heritage. Of balance.
schedule a consult
LET'S DO
THIS
THING
if you're ready to grow online but want don't know where to start, schedule a free consultation!
